Monday, May 13, 2013

Janus General Hospital identity design

From my interest in emergency response I came across Scott Weingart's EMCrit podcast a year ago. The EMCrit cast is one of a growing number of Free Open Access Medical Education (#FOAMed) sources. These folks are redefining medical education, both initial medical training and continuing education.
"EMCrit is devoted to bring the best evidence-based care from the fields of critical care, resuscitation, and trauma and translate it for bedside use in the Emergency Department (ED). Every two weeks we post a full ~20-minute podcast. In between, the site gets filled with blogposts, links, and EMCrit Wees (minature podcasts)." 
FOAM participants is the need to protect patient privacy -- both as a matter of medical ethics and of law [Medical Information Privacy and Security Act (MIPSA) & Health Insurance Portability and Accountability Act (HIPAA)]. While abstracting cases is effective there are concerns that by simply identifying the hospital or hospitals where cases are conducted put the provider and patient privacy at risk.

In response Scott created a virtual hospital "In order to protect our patients, but at the same time allow a discussion of cases for the benefits of medical education." This hospital is Janus General Hospital. It is modeled on the UK's St. Emlyn's.

While all of the content on EMCrit is well beyond my basic first aid experience, I find the discussion of challenging convention, process and process design provides valuable insight into my own work.  With the launch of Janus I saw the opportunity to contribute to FOAMed. I asked Scott if it would be helpful to have a logo for Janus General and he took me up on the offer.

Design: Janus was the ancient Roman god of beginnings and transitions. He is typically depicted with a face to the future and a face to the past. We used this theme as the core of the logo and it also appears in the logotype with the doubled "J". The twin circles represent two sides of a coin, another common theme with Janus.

Alternative Design: We also considered a simpler alternative that uses the doubled "J" type.


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