Tuesday, December 11, 2012

Project Presence: Managing Attention with One Message

Key takeaway: Stick to one message per video to maximize attention, retention and action.

Learn more about Project Presence: Project Presence overview

Video link:


Welcome Leaders, Daren Lewis with Leading Visually. On my Project Presence ring the pride of place is given to having one message per leadership video. It is there for a very important reason, because I think it is the single most important element of doing leadership videos effectively. There are a number of reasons for this and we'll get into each of those over time but probably the most important is around attention. This is not a matter of attention span. I believe you lead professionals who can spend multiple minutes watching a video. [Rather] it is around attention to the message. If you have multiple messages the attention of your team, while they are viewing the video and in any conversations or dialog that happens afterwards will be split between multiple messages. We really want to keep people focused on one thing at a time. We process better and we work better on that one issue as a team if we focus on it in that manner.

Now obviously as leaders we often have more than one thing to say. So the challenge then is to increase the cadence of our videos, do more videos, and [continue to] focus on one topic at a time. We'll choose timing of those videos to give greater or lessor emphasis to any given message.

There are a number of other advantages to having one message per video and we'll get into that in future videos.

As always I'd love to hear about the challenges and successes of your Project Presence.

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